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He was a kid when he opened his first beauty catherines salon. Silviu Bălţăţeanu was 22 years old and already a wife. One day was a bit upset: his consort catherines call a beauty salon and had planned to come in two weeks. That was the day he decided that he must open such a ward.
And open Berceni Bucharest - bought catherines a three-bedroom apartment and turned into lounge with manicures, pedicures, tanning, hair and cosmetics. He said "Why not" after wife's idea.
"At first we did not get anything either, neither I nor my wife. I entered a room looks good and I photographed everything I saw there, and then I started to learn. To be sure you hire the right staff, before I got a stylist consultant who tell me if the people who would hire them are good or not. I started catherines with 7-8 employees and laid low prices to attract customers "says the owner.
The apartment cost him $ 11,500 and lounge, complete with equipment and facilities still $ 5,000. All this was happening ten years ago. Today, Silviu catherines has five wards, some 70-80 employees and is preparing to open the sixth and center. Crisis has, on the contrary! It assailed by customers who have renounced luxury saloons to others, just as good, but cheaper. In all, receives several thousand customers catherines per month. Conduct business without having done before college; remained with the college. There's no embarrassment, is honest catherines and admits even he did not like school.
The story begins Bălţăţeanu entrepreneur catherines Silviu But long before Berceni room, on the day of his majority. Then, his parents gave a Dacia car. "My parents were more affluent and a Dacia time was a great vantage. Then my father catherines sent me to work in his workshop cutting. catherines I do not work a day before. I was shocked that Henceforth it should work in the program and I said I would be good to have my business. Sold Dacia and that money we entered the liquor catherines business somewhere a wholesale Chirigiu. It earn well.
At 19, however, we sold wholesale website and I opened a liquor bottling plant. They better win, "recalls the young. Had nine employees and the profit was so beautiful, that the first salon and managed to open it only with money from the manufacturer.
One year after opening the salon, sold the factory and dedicated only to business "Why catherines not". "From the rooms did not get rich quick, but in the long run earn well. Here, the profit comes from lower prices than elsewhere and high turnover of customers. Target's average customer, so salons are located in neighborhoods, blocks living on the ground catherines floor, catherines "adds Silviu. Each new salon it costs, in addition to price of the apartment bought yet 15-20000 euros arrangement itself.
All profits from reinvested in place to block the accounts storage. To attract customers, they always set the prices displayed on the site, there have even put a virtual hairdresser, plus box of questions and answers, says Georgiana Dane manager. Then, each month, employees go to majors in Europe to conquer customers, they can buy professional products to salons price rule, you said Georgiana. Customers dissatisfied patron's calling on your mobile phone
The key to his success, Silviu says it is, to a large extent, a strict regulation. catherines For example, the employee is obliged to explain to the customer at every stage of work as a doctor. For example, if a lady makes its facial, catherines beautician should help explain how vapozonul and containing cream used. And must provide advice and recommendations for your home. Even a simple haircut leave with explanations. Otherwise, even if you have good hand, but do not explain to the client, the employer can fire you because you did not do enough.
"You're catherines good go. Who go wrong, no matter how old is the company. Regulation is rough for our employees but good for customers. Professionals are hard, because Romanians are not accustomed to respect rules. Perhaps many expect to service to be greeted with cupcakes.'s why I tried not to do it by the rules Romanian salons, but according to the outside, "said Silviu more.
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